“Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso
You’re passionate (especially about pets) and creative. You have a knack for good design and have deep customer empathy. You love to create and collaborate in the creation of multimedia content that speaks to the brand's core 'voice' and helps evangelize customers to the brand's mission and embodiment of values and purpose. You love to play on a team that excels, has high standards, and work alongside other high achievers. If you’re thinking, “Well that’s creepy, how do they already know that much about me?” - Keep reading. You might be the person we’re looking for.
DO YOU LOVE TO?
Get Sh*t Done.
Set goals – and then squash them.
Level up.
Work under pressure.
Be meticulously detail-oriented.
Create structure to chaos & be organized.
Use data to form ideas, then take action to bring those ideas to life.
Create or oversee the creation of multimedia content.
Embody a brand's voice and personality in your content.
Be a natural brand evangelist for the brands you care about.
Interact with fellow pet lovers.
Get your hands on a variety of different projects.
Be a part of a small, fun, & energetic team.
Learn & become an expert on different topics.
Grow professionally.
Pet Parents® Company Core Values:
Pets Are Family
We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet’s haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets’ bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.
We are dog people. We are cat people. We are pet people. Pets are family.
Man’s Best Friend
Whether it’s our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer’s experience. We strive to surprise and “WOW” with action.
Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves & each other accountable, being transparent, communicating clearly, and always thinking of others.
My Favorite Toy
Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We “nerd out” on the details. We are not waiting for the clock to hit 5pm. We leave it all out in the yard - we don’t half-a**. Our pack is passionate.
Every Sniff Matters
We are not surface level thinkers. We sniff & analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.
We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?
Top Dog
We are the top dogs of our domains, if we’re not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.
We do more with less. We’re resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.
Be A Tail-Wagger
Dogs are always excited, energetic, and happy - their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find & embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes and continue on. We are playful and fun. We are always down for a game of fetch.
We know this is work, but we like to have a doggone good time doing it.
About Pet Parents®:
We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016. In 2020, Inc. ranked Pet Parents® as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US. We are now a 4x Inc. 5000 recipient.
Our brands and product lines are at the crossing of two macro pet industry trends, the humanization of pets, and a focus on pet healthcare. The stars have aligned for us and we're clawing our way to seize this moment.
We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work.
We're a scrappy group of pet-loving bada**es looking for fellow top dogs to join our pack. Will it be you?
Your Role in Our Pack:
This is a full-time position in our Ankeny corporate office.
As a Content Creator, you will bring life to creative tasks and projects. You will empathetically speak to our audience of pet parents through varying mediums be it photo, or video, via numerous channels and formats. You will be an extremely important creator of content for our marketing pack. You will collaborate with varying departments on design, photo, and video needs. You will take design briefs or short ideas and do your thing and create magic from it and turn it into thoughtful, engaging, empathetic, strategic, and helpful creative collateral. Your breadth of creative outlets will be wide, ranging from videos for Youtube and TikTok, to product detail page listings on our website. This role will allow you to become a Pet Parents® creative, brand, and content expert.
On top of being a multimedia designer and working with modern & minimalist design, media formats, and channels, you’ll also have the opportunity to collaborate and add to other marketing & design projects. You will create informational, deeply empathetic & relatable kicka** copy, PDPs, and digital storefronts. You will capture & edit thumbstopping, laugh out loud, and pull at your heartstrings photos and videos. This is a direct contributor role with no direct reports.
This role requires a natural eye for modern design and branding, focus on time & task management, critical thinking, accuracy, creativity, out-of-the-box thinking, organization skills to help us advance different projects & grow & keep our relationships with our customers and their fur-babies.
You will have the opportunity to become an expert in the pet industry.
You will capture thumb-stopping images
You will shoot & edit the next viral pet video
You will spot trends, cause-effect dynamics, and bring ideas & plans to life
You will write empathetic & compelling copy that has your audience ready to convert
You will work in a high-output environment with constant hands-on projects
You will create infotainment TikTok & Instagram videos
You will mockup PDP & digital store fronts for our Design Pack to create
You will also be an organizer, researcher, problem-solver & planner
You will work alongside other Top Dog bada** professionals in their field
You will have the opportunity to learn and grow far beyond this initial role. In fact, it's our intention and goal to ensure that
If this sounds appetizing to you and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”
Must have at least 1 of the following:
Minimum 4 years of experience in a videographer role
Minimum 4 years of experience in a photographer role
Minimum 4 years of experience in a multimedia designer role
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*Bachelor’s degree required
*Intermediate to master-level experience in Photoshop, InDesign & Illustrator required
*Intermediate to master-level experience in After Effects & Premiere Pro required
The "Treats" We Offer
(Some of the pawesome opportunities available at Pet Parents®)
Health, vision, & dental insurance
401k with company match & profit share
Home Owner Bonus
Unlimited PTO
Membership to Legacy Fitness in Ankeny provided
Parental Leave
Pawrental Leave
Flexible working hours
Kick-a** co-workers and great memories
Employee Discount
Company Events
Snack and beverage bar
New Furbaby Allowance
Unlimited growth potential for leaders of the pack
Leadership Development
Class A Office
Beach Getaway
If our core values vibe with you, your potential role excites you and you're down to join us in becoming the top dogs in the pet industry, let’s do this thing!