“Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso
You’re passionate (especially about pets) and creative. You have a knack for good design and have deep customer empathy. You love to create and collaborate in the creation of multimedia content that speaks to the brand's core 'voice' and helps evangelize customers to the brand's mission and embodiment of values and purpose. You love to play on a team that excels, has high standards, and work alongside other high achievers. If you’re thinking, “Well that’s creepy, how do they already know that much about me?” - Keep reading. You might be the person we’re looking for.
DO YOU LOVE TO?
Get Sh*t Done.
Set goals – and then squash them.
Level up.
Work under pressure.
Be meticulously detail-oriented.
Create structure to chaos & be organized.
Use data to form ideas, then take action to bring those ideas to life.
Create or oversee the creation of multimedia content.
Embody a brand's voice and personality in content.
Be a natural brand evangelist for the brands you care about.
Interact with fellow pet lovers.
Get your hands on a variety of different projects.
Be a part of a small, fun, & energetic team.
Learn & become an expert on different topics.
Grow professionally.
Pet Parents® Company Core Values:
Pets Are Family
We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet’s haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets’ bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.
We are dog people. We are cat people. We are pet people. Pets are family.
Man’s Best Friend
Whether it’s our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer’s experience. We strive to surprise and “WOW” with action.
Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves & each other accountable, being transparent, communicating clearly, and always thinking of others.
My Favorite Toy
Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We “nerd out” on the details. We are not waiting for the clock to hit 5pm. We leave it all out in the yard - we don’t half-a**. Our pack is passionate.
Every Sniff Matters
We are not surface level thinkers. We sniff & analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.
We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?
Top Dog
We are the top dogs of our domains, if we’re not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.
We do more with less. We’re resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.
Be A Tail-Wagger
Dogs are always excited, energetic, and happy - their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find & embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes and continue on. We are playful and fun. We are always down for a game of fetch.
We know this is work, but we like to have a doggone good time doing it.
About Pet Parents®:
We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016. In 2020, Inc. ranked Pet Parents® as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US. We are now a 4x Inc. 5000 recipient.
We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work.
We're a scrappy group of pet-loving bada**es looking for fellow top dogs to join our pack. Will it be you?
Your Role in Our Pack:
This is a full-time position in our Ankeny corporate office.
As the Creative Marketing Manager, you will be the cornerstone of our Marketing Pack in ensuring the creation of content across The Pack speaks to what the Pet Parents® brand is all about and what our products have to share. You will lead all multimedia representations of Pet Parents®. You will capture & edit thumbstopping, laugh out loud, and pull at your heartstrings photos and videos. You will collaborate with our Design Manager, and lead our Content Marketing Coordinator. You will create informational, deeply empathetic & relatable kicka** copy, PDPs, and digital storefronts. You will oversee influencer programs, online community initiatives, thumb-stopping social content, engaging newsletters, top SEO informational blog articles, and more. You will oversee & lead the planning, scheduling, creation, and execution of content on all social channels, including Facebook, Instagram, Linkedin, Pinterest, YouTube, Email and TikTok. This is a management and direct contributor role. If you want to create as well as manage other creatives, then this is for you.
If video, photo, copywriting, social, branding, positioning, & community are your thing, and the challenge of becoming the Nike & Apple of the pet industry excites you, then this role is purrfect for you!
This role requires an uber-precise focus on community & creativity skills, high output, branding, messaging & positioning, project management, organization, critical thinking, an eye for good design, accuracy, problem-solving, data analysis, execution, out-of-the-box thinking, and deep empathy.
You will have the opportunity to become an expert in the pet industry
You will use data to a/b test & drive change for positive outcomes
You will own all content that leaves the Pet Parents® Marketing Pack
You will be a wizard in data analysis and sniffer of opportunities
You will spot trends, cause-effect dynamics, and bring ideas & plans to life
You will work in a high-output environment with constant hands-on projects
You will also be an organizer, researcher, problem-solver & planner
You will work alongside other Top Dog bada** professionals in their field
You will have the opportunity to learn and grow far beyond this initial role. In fact, it's our intention and goal to ensure that
If your tail is wagging and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”
Must have at least 1 of the following:
Minimum 8 years of experience in a content marketing role
Minimum 8 years of experience in a branding role
Minimum 8 years of experience in a content creator role
Minimum 8 years of experience in a content editor role
*Bachelor’s degree required
**Previous manager experience preferred
You must also…
Love dogs and/or cats
Have a go-getter mentality
Have the ability to focus and get sh*t done
Always be willing to learn
Always be willing to be coached
Have a problem-solver mindset and willingness to tackle puzzles
Have a positive mentality & energy
The 'Treats' We Offer
(Some of the pawesome opportunities available at Pet Parents®)
Benefits including health, vision, & dental insurance
401k with company match & profit share
Home Owner Bonus
Unlimited PTO
Membership to Legacy Fitness in Ankeny
Parental Leave
Pawrental Leave
Flexible working hours
Kick-a** co-workers and great memories
Employee Discount
Company Events
Snack and beverage bar
New Furbaby Allowance
Unlimited growth potential for leaders of the pack
Leadership Development
Brand New Class A Office
Beach Getaway
If our core values vibe with you, your potential role excites you and you're down to join us in becoming the top dogs in the pet industry, let’s do this thing!